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An easy-to-read compilation of the most intriguing stories from the lives and careers of some of the industry's best-known producers. You will read their trials and tribulations to see how agents like Howard Catchings, Alfred Granum, Bruce Etherington, and others began and developed their careers. Each subject offers direct advice to new and experienced agents alike. Use the success secrets and sales ideas of these legends to gain valuable insight into your own business. Paperback, 400+ pp.
Author: W. Russell Merck
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